COUNSEL

What you're actually buying.

Strategic counsel isn't coaching. There's no curriculum, no workbook, no twelve-week container.

You bring a real problem in your business. I give you a real read on it. That's the whole thing.

Below are the two formats I offer. Both are 1:1, both are over video, both are priced so an early-stage founder can actually afford them.

EARLY STAGE AUDIT - $295

One session. One honest read on your business.

For founders who are pre-launch, just-launched, or in their first six months — the period where most of the consequential decisions get made and most of them get made wrong.

You bring your business as it exists today. Could be an idea on paper, could be an LLC with a website and zero customers, could be a side project you're trying to turn into something real. Doesn't matter what stage. What matters is that you have a specific situation and you want a direct read on it from someone who's been there.

What we cover in 90 minutes:

Whether the business is actually viable, and what would make it more so
The single riskiest assumption you're currently making
Pricing — what to charge, how to package, what's leaving money on the table
The two or three things you should do next, in order
One or two things you're spending time on that don't matter as much as you think

What you leave with:

A clear read on where you stand and what to do next.

No deck, no deliverable document — this is a conversation, not a consulting engagement.

If you want notes, you take them. Most clients do.

What it costs: $295. Paid in advance through the booking link.

What happens if one session is enough:

Then one session is enough. There's no upsell, no "well, you really need the package."

If you got what you needed and don't see a reason to come back, don't.

I'd rather you tell other founders that the audit was worth it than guilt you into more sessions.

Book an Audit ->

EARLY STAGE CO-PILOT - $1,495

Six conversations across six months, as the business evolves.

For founders 0–24 months in who want strategic counsel as an ongoing thing rather than a one-time read.

The first year of a business is when the most situations come up — pricing decisions, hiring decisions, pivots, the first contractor, the first hard conversation with a customer, the first time you realize a piece of your model isn't working. None of those should be navigated alone.

How it works:

Six 60-minute sessions over six months
Roughly one session a month, scheduled when you need it
You bring whatever's most pressing each time — different topics each session is fine, expected even
I keep notes so you don't have to re-explain context next time

Who this is good for:

Founders who already did the Audit and want to continue
Founders 6–18 months in who are past the launch, but in the messiest stretch
Founders who don't have a partner, a board, or a peer group to think out loud with
Founders who want one person to be familiar enough with their business to give actual counsel, not generic advice

What it costs: $1,495 total. Paid in advance, or split across two payments at $747.50 each.

Book a Co-Pilot->

Honesty about who shouldn't book.

This isn't for everyone.

I'd rather you read the next few lines and self-select out than book a session that disappoints both of us.

Don't book if:

You want to be told your idea is great regardless of whether it is or not. I don't do that. If your idea has serious problems, I'll say so.
You're looking for mindset work, manifestation, affirmation, or anything that uses the word "abundance." I'm not that kind of advisor.
You're past Year 3 of an established business with employees and meaningful revenue. The advice I have is calibrated for early-stage founders. You'd be paying for the wrong thing.
You're VC-backed or planning to raise. Venture-backed companies operate by different rules than bootstrapped ones, and I haven't run a venture-backed company. There are better advisors for that path.
You're looking for someone to do the work for you. I give counsel. You do the work. If you want implementation help — a website, a Kajabi build, a brand — that's separate (see footer link).

Do book if:

You're pre-launch or in your first two years
You want a direct read on what you're actually building
You'd rather hear the truth than be encouraged
You're willing to act on advice once you've heard it
You're bootstrapped or self-funded and need every decision to count

What people ask before they book

1 / How is this different from a business coach?

Most business coaches have one business — coaching. Their advice comes from frameworks, programs, or things they read in books. My advice comes from having actually run businesses across many industries for twenty-five years. That's not better or worse for everyone, but it's a real difference, and it's worth knowing which one you're buying.

2 / Why so direct? Why no "warm-up" or "discovery call"?

Because warm-up calls are usually sales calls in disguise, and I'd rather you spend the $295 once on a real session than spend an hour on a free call designed to convince you to spend more.

3 / What if I'm not ready?

"Not ready" usually means you don't have a clear idea yet, or you're afraid the advice will be hard to hear, or you're not sure if your business is far enough along. None of those are reasons to wait. You don't need a polished idea to book — half my clients arrive with a sketch on a napkin. You don't need to be "ready." You need to be willing to talk through it honestly.

4 / Do you sign NDAs?

For the audit and co-pilot, no — the conversations are confidential by professional norm and I'd never disclose anything specific about anyone's business. Formal NDAs slow things down for a 90-minute conversation and don't add real protection. If you have a genuinely sensitive trade secret you're worried about, mention it and we can discuss before booking.

5 / Can I get a refund?

If you book an Audit and the session genuinely isn't useful — meaning I didn't deliver the value of $295 in honest counsel — tell me at the end and I'll refund you. This has never happened, but the policy stands.

6 / Can I bring my co-founder?

Yes, at no additional cost. Both of you on the call is often more useful than one — you get aligned counsel in real time rather than re-litigating it later.

7 / What if I need help building something after we talk?

I take on a limited number of implementation projects each year — websites, Kajabi builds, graphic design — but only after a counsel engagement. Strategy first, build second. See the footer link if you want to know more.

Ready to book?

If you've read this far, you've probably already decided.

Pre-Launch Audit is the lower-commitment option and the right place to start unless you already know you want the longer engagement.